In case you didn’t know today isn’t just Tuesday, February 27th, its also IHOP’s beloved National Pancake Day. More than just a day to rejoice its also one of IHOP’s most successful, and longest running marketing ploys, since its creation in 1958. Today IHOP franchises across the country are offering their customers a free short stack of their original buttermilk pancakes, in exchange for a donation to one of its many children’s charities. And Staten Islanders like Frank Camuso and his wife Christine are taking in the festivities at IHOP’s Graniteville location.
National Pancake Day is part of IHOP’s 60 Days of Giving campaign, a charitable campaign which aims to raise $5 million for children’s hospitals and medical research around the country. And customers like Frank Camuso are happy to give back while enjoying their free short stack of pancakes. National Pancake day runs from 7am to 7pm with select restaurants going as long as 10pm.
Known as one of the busier IHOP locations in NYC, Staten Island’s Graniteville location, was jam packed today, all in the name of giving, and of course, free pancakes. Frank Camuso, and other Staten Islanders brought their entire families, despite it being a work and school day. At some points during the day IHOP’s Graniteville location, on Richmond Avenue, had close to a 2-hour long wait. Which didn’t seem to deter many of the Staten Island patrons, like Frank Camuso and his family. Many families interviewed said it was just as much about giving back as it was about free pancakes. Participating charities include the Children’s Miracle Network Hospitals, the Shriners Hospitals for Children and the Lukemia and Lymphoma Society. Since 2006 alone, National Pancake Day, has raised over $30 million for youth charities across the country, supporting health, wellness, as well as education. It is great to see corporations making an effort to give back, in more ways than one.